Last week, we touched on the proper ways for you to show your support for a friend, product, business or cause that you’re passionate about by ‘becoming a fan. With the advent of Facebook fanpages, there are a number of advantages in using a fanpage in conjunction with a standard profile on Facebook. This week’s tip is to share with you a few of the advantages to using a Facebook fanpage.
Advantages of using a fanpage:
- Add content auromatically!
- Do you maintain your own blog? Integrate it into a fanpage to keep content fresh by using your RSS feed from your website!
- Promote events
- If you've got a kick-off meeting or follow-up scheduled, promote it to all of your fans through your fanpage! Each fan will then be notified about new events with just one click -- saving you time in the process!
- Share your business!
- Rather than bombarding your friends with message after message, invite them to join your fanpage and support your business!
- Inviting someone to join your business helps maintain solid relationships with your friends and family.
- If you promote your business through your standard profile, it could lead to people 'unfriending' you due to excessive business promotion.
- By creating a fanpage for your business, your friends have 'opted-in' to receive notifications about your business, indicating they want to know what's going on.
- Customize your fanpage by adding Applications.
- Interact with fans
- By creating a fanpage, your biggest fans (your customers), will be able to interact directly with you, the business owner! This helps foster good communication and makes a customer feel valued.
To help get you started, create your first Facebook fanpage!
If you’re looking for an example of a Facebook fanpage setup for a business, become a fan of Market America!
And remember to follow last week’s guidelines about naming your fanpage. If anyone has
questions on creating or using fanpages, please send an email to
internetmarketing@marketamerica.com to have them answered.
Sincerely,
Christian Karasiewicz
Internet Marketing Manager
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