Motives® by Loren Ridinger featured on Elle.com

This just in...Motives® by Loren Ridinger is currently featured on the homepage of elle.com as the new "feel good" and motivational cosmetics line. The article highlights Ridinger's reasoning behind creating the Motives® cosmetics line; so that women can look and feel their best, therefore promoting a healthier lifestyle. In addition, after January 1, 2009; 20 % of all proceeds for all initial purchases of Motives® gel eyeliners and mineral silk lipsticks on motivescosmetics.com will go directly to the Jennifer Lopez Foundation. In the article, Ridinger goes on to explain that the Jennifer Lopez Foundation was established to help women and children receive necessary healthcare.

Elle.com focuses on fashion, beauty and style while maintaining a uniquely sophisticated tone. The Web site has over 2 million monthly visitors. To view the article, go to elle.com.