Motives® by Loren Ridinger Launches “Go Red” Lipstick to Benefit the American Heart Association

Motives by Loren Ridinger launched its new “Go Red” lipstick Thursday October 15 with 25 percent of all proceeds being donated to the American Heart Association. Ridinger, senior vice president of Market America and Creative Director of Motives, hosted the Red Dress Fashion Show benefiting the American Heart Association during Funkshion Fashion Week Miami Beach at the Setai Hotel where the official announcement was made.

The American Heart Association is the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases — America’s No. 1 and No. 3 killers — the American Heart Association funds cutting-edge research, conducts lifesaving public and professional educational programs, and advocates to protect public health.

Since 2004 The American Heart Association through its Go Red For Women movement has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease. Using the simple platform “Love Your Heart,” Go Red For Women engages women – and the men who love them – to embrace the cause. Top designers from around the world will donate dresses for the Red Dress fashion show with celebrities modeling the dresses on the runway.

For more information on Motives by Loren Ridinger “Go Red” lipstick in support of the American Heart Association, go to motivescosmetics.com. To learn more about the American Heart Association visit www.americanheart.org or for more information on the Go Red For Women Movement visit www.GoRedForWomen.org.