Here's another terrific article that discusses the future of personalized medicine, published by the Harvard Business Review. Their critique of the "trial and error" approach to making diagnoses and creating treatment plans is quite persuasive & provides more evidence that personalized medicine is indeed the way of the future.
Those who understand this and place themselves ahead of the curve will be in an advantageous position as personalized medicine gains more traction within the medical establishment and becomes the norm rather than the exception...
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